Successful packaging grabs your attention in less than 4 seconds. The first impression is a strategic balance of eye-catching imagery and information.
As an in-house packaging designer for nine years, I designed food and non-food labels, boxes, cans, bottles, bags, and much more. From start to finish, I was involved in developing concepts, providing art direction and rendering print-ready files. I enjoy the challenge of visually communicating the brand message through packaging. It's thrilling to see products on shelf and in the hands of the consumer.
I enjoy working alongside teams of talented artists, art directors, designers and photographers to create just some of beautiful work shown here.
Wegmans IMAGES: Rich Brainerd. ExNatura IMG: © D'Angelo Photo.