OWNER | SENIOR DESIGNER | ART DIRECTOR
Sohl Design, 2011 - Present
Custom designs including logos, marketing materials, wedding invitation suites, stationary, product packaging, promotional materials, signs and more. Art direction and food styling. Freelance opportunities welcome.
SENIOR DESIGNER | ART DIRECTOR
Wegmans Food Markets, Inc., 2012 - 2015
Designed Wegmans Brand product packaging, prepared files for pre-press, reviewed and approved artwork, designed supporting marketing materials, ads and signage. Art directed and styled photography for Wegmans Brand packaging and Wegmans MENU Magazine. Collaborated with designers, illustrators, photographers and art directors. Aligned all work with Wegmans corporate branding, priorities and goals, with in-house and extended teams.
Daymon Worldwide Design, 2006 - 2012
Developed concepts and created artwork for Wegmans Brand packaging, prepared files for pre-press, reviewed and approved artwork. Researched national and competitive brands and sought out industry trends. Assembled printed and digital mock-ups and participated in store reviews. Knowledgeable in food and non-food regulations; FDA, USDA, Organic standards. Worked with a variety of die lines, substrates and printing processes. Attended strategy meetings, naming sessions and product cuttings. Communicated with printers and suppliers. Researched direction for photography and illustration. Assisted with photography shoots. Prioritized projects according to timelines, adhered to budget and met target launch dates.
Chase-Pitkin Home and Garden, 2004 - 2006
Designed in-store signage, corporate collateral and customer communication pieces. Produced ads and converted ad pages for web publishing.
Bachelor Degree, Graphic Design, Roberts Wesleyan College, 2004
Adobe Creative Suite, Acrobat, Microsoft Office, MAC OS & PC platforms. Extensive knowledge of 4-color press, Pantone Matching System, print processes and various printing substrates. Excellent writing skills. Exceptional time management. Basic web design knowledge. Former sign shop artist and maker of handmade and chalkboard signs.
Cooking, sewing, blogging, crafts, photography and home decorating. Expertly navigates thrift shops and flea markets. Excellent with spray paint. Able to creatively re-imagine any space. Breathes new life into vintage pieces.